Hoops For Hayes

Brand Identity

Located in Washingtonville New York, this nonprofit organization is a tight-knit team of friends, family and local community members all dedicated to keeping the spirit of a loyal friend alive, all through the love for the game of basketball.

Agency: KGLR
Role: Creative Direction, Design & Co-Founder
The Back Story
The Logo

For anyone that knew Joe, knew there were two things he loved most in this world: The game of basketball and his New York Knicks. This mark was carefully crafted as a homage to honor Joe and the team he loved most.

The Tournament Bracket

This 32 team, filterable bracket, was designed to generate a buzz and competitive spirit about the tournament, where teams can compete in fundraising to win 4 tickets to a New York Knicks game.

The Hayes Collection

Every year for the Annual Tournament, Hoops For Hayes designs a collection of tee shirts, hoodies and basketball merchandise that is sold and distributed only at the Washingtonville High School on the day of the event.

The Store

This e-commerce page of the site allows for the discovery and exploration of the new collection along with easy access to make pre-orders.