Nasty Pig. The little brand that could. Founders David Lauterstein & Frederick Kearney built their brand from nothing. There was no business plan or a marketing strategy. The company started with $50, some fabric, an one crazy idea. Twenty one years later today, you have Nasty Pig.
Role: Creative Direction & Design
The New NastyPig.com
Nasty Pig stands for the man who defies the odds and wanted to represent a culture that is often marginalized but one that they knew is valid and very real. The concept of the new site was to reposition the compaany as a lifestyle brand that strongly represents who they are - ambitious, sexy and fiercely unapologetic.